Future-proof ATM Strategies for Increasing Customer Retention
Positive user experience is the key to drawing customers to your ATMs. Instructions on the interface should be simple and easy to understand for everybody. It should be stocked with cash in different denominations and allow the customer to choose. Any downtime should be off-peak hours. If an ATM cash management process is in place, it should be followed diligently. Forecasting customer expectations Often banks outsource the upkeep of their ATMs to a third party, which ensures a professional first level of maintenance and ATM cash management services for maximum uptime. Issues related to repair and ATMs’ software can also be outsourced to a third party for second-level maintenance. For accurate demand forecasting both these parties share reporting and analytics with the bank. This data is also useful for setting cash replenishment schedules across the country and abroad. Customers perform a variety of available transactions at ATMs and visit branches rarely. With the advent of...